NTT DOCOMO to release 22 new handsets

NTT DOCOMO announced later this month it is going to launch 22 mobile handsets in four new series: Style, Prime, Smart and Pro.

Currently, DOCOMO serves over 53 million customers, including 46 million people subscribing to FOMA, one of the first WCDMA-based 3G mobile services previously launched in 2001. The company also offers a wide variety of mobile multimedia services, including i-mode, the popular mobile e-mail/Internet service, used by 48 million people.

By shifting from its existing lineup of mainly 90xi and 70xi series handsets (currently the 906i and 706i), DOCOMO expects its latest handset series to exceed the expectations of customers at a time when the mobile phone market has become highly matured and user needs have greatly diversified.

docomo STYLE series: Designed like accessories and offered in a wide range of fashionable designs and colours, these phones are for individuals who want to project the latest ‘look’.

docomo PRIME series:As a multimedia-centric phone, the docomo PRIME series is designed specifically for those users that want to access video, games and other forms of entertainment.

docomo SMART series:Sophisticated phones for busy people who need productivity and require to enhance the management of their professional and private lives.

docomo PRO Series:As the most advanced mobile phone in the series, docomo PRO, which includes both the Blackberry Bold and Nokia’s E71, is designed for customers that want cutting-edge digital tools and the latest mobile technology.

The reorganization of the handset line-up to offer more choices reflects the strengthened customer-oriented approach in all facets of DOCOMO’s business since April this year when the company introduced new branding and the new DOCOMO Commitments proclamation to emphasize its dedication to full customer satisfaction.

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